This Privacy Policy explains how soulmase.com (referred to as the “Site” or “we”) collects, utilizes, and discloses your Personal Information whenever you visit or complete a purchase on the Site.

Contact

After reviewing this policy, if you have further questions, require more details regarding our privacy practices, or wish to submit a complaint, please reach out to us via e-mail at [email protected] or by mail using the details provided below:

Collecting Personal Information

When you access the Site, we gather specific details about your device, your engagement with the Site, and the data necessary to process your transactions. We might also collect extra details if you reach out to us for customer support. Within this Privacy Policy, we refer to any data that identifies an individual (including the information listed below) as “Personal Information”. Please see the list below for more details regarding what Personal Information we collect and the reasons behind it.

• Device information
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Woocommerce.
  • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
• Order information
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Woocommerce.
  • Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
• Customer support information
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our customer support tools.
  • Personal Information collected: Name, email, purchase number.

Minors

The Site is not designed for individuals under the age of 18. We do not deliberately gather Personal Information from children. If you are a parent or guardian and suspect your child has provided us with Personal Information, please contact us at the address above to request its removal.

Sharing Personal Information

We collaborate with service providers to help us deliver our services and fulfill agreements with you, as described above. For instance:

• We rely on Woocommerce to power our online store.
• We may share your Personal Information to comply with relevant laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to safeguard our rights.

Behavioural Advertising

As explained above, we utilize your Personal Information to send you targeted advertisements or marketing communications that we think might interest you. For example:

• We use Google Analytics to help us understand how our customers navigate the Site. You can read more about how Google handles your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We share data regarding your use of the Site, your purchases, and your interactions with our ads on other platforms with our advertising partners. We gather and share some of this data directly with our advertising partners, and sometimes through the use of cookies or similar technologies (which you may consent to, depending on your location).
• We use Woocommerce Audiences to help us display ads on other websites with our advertising partners to shoppers who made purchases with other Woocommerce merchants and who might also be interested in our offerings. We also share data about your use of the Site, your purchases, and the email address tied to your purchases with Woocommerce Audiences.

For additional details on how targeted advertising functions, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising by visiting:

• FACEBOOK: https://www.facebook.com/settings/?tab=ads
• GOOGLE: https://www.google.com/settings/ads/anonymous
• BING: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Furthermore, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Using Personal Information

We rely on your Personal Information to supply our services to you, which involves: displaying products for sale, securely processing payments, handling shipping and fulfillment for your order, and keeping you informed about new products, services, and exclusive offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you reside in the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will keep your Personal Information in our records unless and until you request us to erase this data. For further details on your right of erasure, please review the ‘Your rights’ section below.

Automatic decision-making

If you reside in the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal impact on you or significantly affects you otherwise. We do not engage in fully automated decision-making that has a legal or significant effect using customer data. Our processor Woocommerce uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant impact on you. Services that involve elements of automated decision-making include:

• Temporary blacklist of IP addresses tied to repeated failed transactions. This blacklist persists for a small number of hours.
• Temporary blacklist of credit cards tied to blacklisted IP addresses. This blacklist persists for a small number of days.

Selling Personal Information

We strictly do not sell your personal information.

Your rights

If you are a European resident, you possess the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or removed. If you wish to exercise this right, please contact us via the contact information below. Additionally, if you are a European resident we note that we process your information in order to fulfill contracts we might have with you (for instance, if you make an order through the Site), or otherwise to pursue our legitimate business interests outlined above. Also, please note that your information will be transferred outside of Europe, including to Canada and the United States.

GDPR

If you are a resident of the EEA, you hold the right to access the Personal Information we store about you, to port it to a new service, and to request that your Personal Information be corrected, updated, or erased. If you wish to exercise these rights, please contact us through the contact details above. Your Personal Information will initially be processed in Ireland and will then be transferred outside of Europe for storage and further processing, including to Canada and the United States.

CCPA

If you reside in California, you have the right to access the Personal Information we store about you (also known as the ‘Right to Know’), to port it to a new service, and to request that your Personal Information be corrected, updated, or erased. If you wish to exercise these rights, please reach out to us using the contact information above. If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address provided.

Cookies

A cookie is a small piece of data that gets downloaded to your computer or device when you browse our Site. We utilize a variety of cookies, including functional, performance, advertising, and social media or content cookies. Cookies enhance your browsing experience by allowing the website to remember your actions and preferences (such as login details and region selection). This means you don’t need to re-enter this information every time you return to the site or navigate from one page to another. Cookies also supply data on how people interact with the website, such as whether it’s their first time visiting or if they are a returning visitor. We use the following cookies to optimize your experience on our Site and to deliver our services.

Cookies Necessary for the Functioning of the Store

Reporting and Analytics

The duration a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies stay active until you stop browsing, whereas persistent cookies remain until they expire or get deleted. A majority of the cookies we utilize are persistent and will expire anywhere between 30 minutes and two years from the time they are downloaded to your device. You can control and manage cookies in multiple ways. Please be aware that removing or blocking cookies can negatively affect your user experience, and certain parts of our website may no longer be entirely accessible. Most browsers automatically accept cookies, but you can configure your browser to decline them, typically through your browser’s “Tools” or “Preferences” menu. For additional guidance on how to adjust your browser settings or how to block, manage, or filter cookies, please consult your browser’s help file or visit platforms such as: www.allaboutcookies.org. Additionally, blocking cookies might not fully prevent how we share information with third parties, including our advertising partners. To exercise your rights or opt-out of specific uses of your data by these parties, please follow the steps outlined in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no universal industry standard on how to respond to “Do Not Track” signals, we do not change our data collection and usage protocols when we detect such a signal from your browser.

Changes

We may refresh this Privacy Policy periodically to reflect, for instance, updates to our practices or for other operational, legal, or regulatory motives.

Complaints

As mentioned earlier, if you wish to file a complaint, please reach out to us by e-mail or by mail using the details listed under the “Contact” section above. If you remain unsatisfied with our response to your complaint, you maintain the right to escalate your complaint to the relevant data protection authority. You can reach out to your local data protection authority.

Last updated: August 20, 2026